Communication Strategies

Objectives:

  • Raise awareness of Project
  • Promote clear understanding of the project’s purpose, mission, and goals
  • Provide avenues for collecting and disseminating information on the project

Approach:

  • Be inclusive
    • Secure broad input from campus advancement community using new and established channels
    • Efficiently utilize the knowledge and expertise of the advancement community via the Campus, UIAA, and UIF Advisory Boards

  • Be transparent
    • Broadly market the project web site
    • Utilize Microsoft’s SharePoint technology so entire advancement community can access project team plans, timelines, calendar, and deliverables

  • Encourage collaboration
    • Create discussion boards within SharePoint where others can add to value of the discussion